The latest update to the Google search engine results page (the SERPs as we like to call it) sees Google integrating the website listings with Google Places for local searches. To see what I’m talking about search for any business and append it with your local town or city.
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If you’re a business with a physical location and are serious about online marketing, you will have claimed your listing on Google Places and optimised it as best you can. (If you haven’t, quick get yourself there right now, before your competitor claims it for you!) Now that Google Places listings are becoming more and more competitive, you might want to look at ways to stand out from the crowd. Well, you’re in luck. There are a couple of paid options for doing that – one that’s available right now, and another that’s on the way!
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The latest buzz in Google-land the past month or so has been Google Instant. So what is it, and how does it affect us a web searchers, SEOs, and website owners?

What Is Google Instant?
Google Instant shows you search results as you type rather than waiting for you to finish typing your query and pressing the ‘Search’ button.  It still provides you with auto-complete options to help you find common search queries faster, but the big difference is the lightning-fast search results it provides.
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If you’re looking to expand your Adwords campaign and get some advertising on high traffic websites, then Google Ad Planner is for you. Google recently announced some great new features to the Ad Planner.

You can now see a list of the top 1000 sites worldwide, based on unique visitors. According to Google, this list will be updated monthly as new Ad Planner datasets are released. For each website you can see how many unique visitors, page views, category, and whether or not the site offer ads.

Not surprisingly perhaps, Facebook tops the list followed by the search engines, Wikipedia, a couple of portals, and Blogspot.

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Google has launched an iPhone app for Adwords.  So now you can keep track of your Adwords account on the go.  You can set up alerts in your Adwords account to let you know when your daily budget is spent or if traffic drops alerting you to a problem.

Google has said that they are adding more features down the line, so watch this space if you are an iPhone junkie and use Adwords.

Check it out at http://adwords.google.com/dashboard/Dashboard on your iPhone.