At the SMX Sydney Conference recently, mobile marketing expert Cindy Crum presented some awesome statistics and insight into the current state of mobile marketing. I’d like to share a few key takeaways of the session.
Firstly a few stats relevant to our local landscape:
- Nearly half of all Aussie mobile users have internet capable phones.
- 29% of those access the web on a regular basis on those phones.
- Social networking on mobile has doubled in the past year.
- 98% of those is using Facebook, and 20% Twitter.
QR Codes….hear of em?
There was a lot of talk about QR codes. In case you don’t know what they are, QR Codes are funny looking codes that when scanned with a smart phone camera, take you to a web page or launch an app to give you more info. We’ve noticed them starting to pop up in magazines and other print media, and according to Cindy, they’re going to be BIG!
The great thing about QR codes is that they are free to create and can be put on anything…a poster, a t-shirt, a rice chip, whatever takes your fancy. They have great potential for getting that immediate call to action from anywhere right into the mobile phone browser!
Mobile – Social is taking over!
Are you one of the many who is on Facebook before you even get out of bed? You’re certainly not alone. Australians are now spending more time doing social networking on their mobile phones than eating. And a whopping 91% of mobile internet access is to socialise! Women 35-54 are the most active group, so if that’s your target demographic, you know where you should be!
Mobile – Local….just makes sense.
It comes to no surprise to me that the number one access of local information is via mobile devices. I know I’d be totally lost if I was out and about without my iPhone. It means not having to do the tedious research and print outs before leaving the house, making my time more efficient and allowing me to get more things done while I’m out!
Mobile Cloud Computing is here to stay.
With Apple’s announcement last week of its new iCloud service, Mobile Cloud Computing is set to become yet another ubiquitous service that will make us wonder how we did without it. iCloud replaces the MobileMe system that has been a rare failure for Apple, and joins the likes of Amazon CloudDrive, Dropbox, Pocket Cloud, and of course Google Docs.