Helping Your Web Marketing Efforts
Stand by your brand
Happy with the way you business is represented online and in print? Does it speak to who you are, and how you conduct business? If not, then you are not using your brand to your advantage. Find out how get your branding working for you.
Generating leads from your website
For many of us, a website that provides tangible results is one that generates good quality leads that result in sales. Is yours doing the job? If not, you need to figure out why not. Here are some tips on generating good quality leads from your website.
Increase google rankings: why directories matter
In order to maximise your search engine rankings, consider getting your website listed in search engine directories. What’s the difference? Well, directories differ from search engines in that they are usually compiled by people rather than search engine 'robots' (computer generated programs that search the internet).
Hit or miss: essential website analytics
Know the difference between hits and visitors? What about referrers and search engines? No matter what tool you use to measure your website traffic, it's important to understand the terminology being used, so you can make a good analysis of what's going on with your website.
What makes a great logo design?
Your logo is the central piece of identity that communicates the character of your business. To add value to your business and put you on the road to success, there are certain qualities your logo should have. Find out what they are.